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Apple just launched M6 MacBook Pro and iMac — should you buy now or wait one more day?

By Adam Neely · Oct 27, 2026
Quick answer: Apple unveiled a 14-inch MacBook Pro (from $1,999) and an iMac (from $1,499), both powered by the new M6 chip, on October 27. Pre-orders open Wednesday in 35 countries including the US, with availability November 6 — and a 'Pro and tell' event on October 28 may change which Mac is the smart buy.

Apple unveiled a 14-inch MacBook Pro (from $1,999) and an iMac (from $1,499), both powered by the new M6 chip, on October 27. Pre-orders open Wednesday in 35 countries including the US, with availability November 6 — and a 'Pro and tell' event on October 28 may change which Mac is the smart buy.

Your laptop fan sounds like a hair dryer every time you open ten tabs, and you were about to buy a new Mac this week. Short answer: Apple unveiled a new 14-inch MacBook Pro and a new iMac powered by its M6 chip on Tuesday, October 27. The MacBook Pro starts at $1,999 and the iMac starts at $1,499.

Pre-orders start Wednesday in 35 countries and regions including the US, with availability starting November 6. Why it matters: Apple says the M6 MacBook Pro delivers up to 30% faster graphics and up to 25% faster AI performance than its M5 predecessor, along with up to 24 hours of battery life — the longest ever in a Mac. The new iMac delivers up to 5x faster on-device AI performance than the previous M4 model, Apple said.

Running AI tasks on the device itself can be faster and keeps more of your work off the cloud.1. Need a laptop now? Wait until Wednesday’s pre-order opens, then compare the M6 price against discounts on the outgoing model before paying full price.2.

Mostly browse, email and write? The iMac at $1,499 — or an older Mac on sale — will feel just as fast for everyday work.3. Edit video, code, or use AI tools daily?

The M6 performance gains and the 24-hour battery are the real reason to buy new.4. Watch tomorrow’s event first. Apple hosts a “Pro and tell” event in Los Angeles on October 28, which Bloomberg News has reported is expected to feature Apple’s first touch-screen MacBook Pro — so check that news before you pre-order a Pro.Pro tip: the common mistake is paying full price for the outgoing model in the few days before a launch settles.

Keep any recent receipt inside its return window until November 6 pricing is clear.Ad’s take: I love a 24-hour battery claim, but I tell everybody the same thing — one more day of patience costs you nothing, and tomorrow’s event might change which Mac is the smart buy.

Sources: Reuters
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