What are Instagram ‘Features,’ and how do 90-minute videos change what you watch?

Instagram is testing Features in the US: horizontal videos up to 90 minutes from selected creators, with up to eight Reels linked to each full video, surfacing in feed and Explore and playable on Instagram for TV. Here is how viewers tap through — and what creators should know about access.

You catch a great two-minute podcast clip on Instagram — and for years, the rest of that episode lived somewhere else. Short answer: “Features” is a new Instagram format, announced October 26, 2026 and now testing in the US, that lets selected creators post horizontal videos up to 90 minutes long — a full episode, not a clip. Creators can link up to eight short Reels to the full video, so when a clip catches your eye, you can tap through and keep watching the whole show inside Instagram.

Why it matters: long-form creators used to cut episodes into teasers and send viewers off to YouTube to finish them. Features removes the exit door — the clip and the full episode now live in the same app. Features can surface in your feed and in Explore, and Instagram for TV supports watching them on a big screen, which turns a podcast or comedy special into living-room viewing.1.

Look for the link: when a Reel catches your attention, check whether it is tied to a longer Feature.2. Tap through: open the full video and keep watching the episode where the clip left off.3. Save it for the TV: bookmark long Features and open them in Instagram for TV when you want the big screen.4.

If you create: Features is a limited US test, expanding from earlier trials in Brazil to tens of thousands of US creators, with no full public launch date yet. Do not plan a channel around access you may not have — keep posting Reels, because Reels are how Features get discovered.Pro tip: creators, cut your eight linked Reels from the strongest moments of each episode. The link only pays off if the clip earns the tap.Ad’s take: Instagram is done renting its best shows to another app.

The full episode is the product now.