Can you watch Instagram Reels on your Apple TV now — and how do you set it up?

Yes — Instagram now has an app for Apple TV, so you can watch Reels, longer videos, and live shows on your television instead of passing a phone around. It is a free download from the Apple TV App Store, and watching can resume across devices: start a video on your phone and pick it up on the TV.

Everybody is crowded around one phone, squinting at a funny Reel that really deserves the big screen. Short answer: Yes. Instagram now has an app for Apple TV, so you can watch Reels, longer videos, and live shows on your television instead of passing a phone around.

The app appears to have launched on October 23, and it is a free download from the Apple TV App Store. Why it matters: Instagram describes the TV app as a way to watch together with friends and family, and watching can resume across devices — start a video on your phone and pick it up on the TV. Apple TV is the fourth TV platform to get it, after Amazon Fire TV in December 2025, Google TV in February 2026, and Samsung smart TVs in June 2026.1.

Check your software first: the app requires tvOS 26.0 or later. On your Apple TV, open Settings, then System, then Software Updates to see your version and update if needed.2. Open the App Store on your Apple TV and search for Instagram.3.

Download the app (listed as version 66.0 for Apple TV) and open it.4. Sign in with your Instagram account and browse Reels, longer videos, and live shows from creators you follow and ones the app suggests.5. Start a video on your phone later and resume it on the TV — playback picks up where you left off across devices.Pro tip: If the app does not show up in search, update tvOS first and search again — older software is the most common reason a new TV app stays invisible.Ad's take: This is how Reels should have worked all along.

Half the fun of a funny video is watching somebody else watch it, and a TV in the room beats five people leaning over one phone.