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Future of Social Media
Future of Social Media

Is the metaverse still happening?

By Adam Neely
Quick answer: The hype cooled, but its pieces are moving into everyday tech: VR headsets, AR glasses, and 3D spaces for work and gaming. Social is going spatial gradually,…

The hype cooled, but its pieces are moving into everyday tech: VR headsets, AR glasses, and 3D spaces for work and gaming. Social is going spatial gradually,…

The hype cooled, but its pieces are moving into everyday tech: VR headsets, AR glasses, and 3D spaces for work and gaming. Social is going spatial gradually, not overnight.

Why the original vision stalled

The 2021 pitch — one shared virtual world where everyone works, shops, and socializes as avatars — ran into dull realities: headsets were heavy and pricey, the worlds felt empty, and few could name a job it did better than a phone call. The technology did not die, though. It broke into pieces and went where it was useful.

Where it is actually showing up, step by step

  1. Gaming got there first: social game worlds with concerts, hangouts, and digital goods are the working metaverse of today — they just rarely use the word.
  2. VR found steady jobs: fitness classes, job training, therapy, and design reviews, where being “inside” the thing genuinely helps.
  3. Work is adopting it slowly: virtual extra monitors and meeting rooms appeal to some remote workers, limited mostly by headset comfort.
  4. The big bet moved to AR glasses — lightweight glasses that overlay directions and information on the real world rather than replacing it.
  5. Watch three tells: whether headsets get light enough to forget, whether your friends and co-workers are actually there, and whether the apps give you a daily reason to return.
Pro tip: Curious but unconvinced? Borrow a headset, or buy one with a generous return policy. A real weekend tells you more than a year of keynotes.
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