
How do I spot greenwashing when I shop?
Quick answer: A green color scheme and words like “natural” do not prove that a product has a smaller environmental impact.
A green color scheme and words like “natural” do not prove that a product has a smaller environmental impact.
- Look for a specific claim and what part of the product it covers.
- Check whether a credible third party verifies the claim.
- Compare durability, repairability, packaging, and expected useful life.
- Be cautious when a company highlights one small benefit while hiding the rest of the product’s impact.
Good to know: Buying less can be a stronger choice than buying a new product with an unverified green label.
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