How will I know if the actor in an ad is even real?

Visual inspection alone is becoming unreliable: smooth skin, odd fingers, or lip-sync errors can disappear as tools improve. Look for clear disclosure from the advertiser, trace the post to an official campaign, check whether a named performer exists, and be skeptical of endorsements that ask for money or personal information. Provenance labels can help when they survive editing, but identity verification and source context matter more than a single “AI detector” score.